How it works
Alteus runs as your fractional APAC GTM layer. The engagement depends on where you are — validating the market, building active pipeline, or scaling through partners. All three share the same senior-led execution model; they differ in depth and commitment.
Packages & pricing
Not sure which market or buyer to target first? Start with Foundation. Home-market traction and an APAC pipeline target? Start with Acceleration. Early APAC wins? Move to Expansion.
Market validation & launch design
$10,000 one-time
Know where to play before you spend on execution. The right first move for a first APAC entry — or a stalled market hypothesis.
Best for: validating the market before committing to execution.
Book an intro callWhere most start
Fractional APAC GTM execution
$7,500 / month
Build qualified pipeline now. Alteus runs your APAC GTM layer end to end — without building a regional team prematurely.
Best for: proven home-market traction and an APAC pipeline target to hit.
Book an intro callPartner-led regional growth
$12,500 / month
Scale the motion through the right ecosystem — SIs, regional resellers, advisory ecosystems, and cloud marketplace channels.
Best for: early APAC wins, ready to extend reach through selective partners.
Book an intro callAcceleration and Expansion combine the retainer with a success fee on APAC TCV closed — negotiated, typically around 10%. Pricing is indicative; final terms are confirmed in your engagement agreement.
Commercial comparison
Swipe sideways for Acceleration and Expansion →
| Dimension | Foundation | Acceleration | Expansion |
|---|---|---|---|
| Strategic validationMarket priority, ICP design, buyer mapping | Full — for your AI domain | Full — refined monthly as evidence builds | Full — across markets and partner routes |
| Direct pipeline activationNamed accounts, outreach, cadence | Preparation — framework and outreach logic defined | Full — named-account sequences, weekly cadence, CRM hygiene | Full — direct plus partner-sourced opportunities |
| Ongoing GTM leadershipSenior oversight and deal judgment | Biweekly senior reviews | Dedicated senior lead — weekly oversight, stakeholder alignment | Dedicated senior lead — weekly, monthly, quarterly cadence |
| Partner developmentEcosystem, co-sell, joint pipeline | Shortlist — hypothesis only, no activation | 2–3 qualified partners — warm intros, joint pipeline logic | Full — recruitment, enablement, co-sell activation |
| Governance depthReviews and scale decisions | Kick-off plus biweekly strategy reviews | Weekly execution, monthly performance, quarterly scale decisions | Weekly execution, monthly performance, quarterly scale decisions |
| Best use case | Validate the market and design your APAC launch | Build disciplined enterprise pipeline, senior-led | Combine direct pipeline with partner-led regional scale |
The economics
Alteus gives you a fractional team of five — a senior GTM leader, a senior domain advisor, and three AI-enabled demand generation specialists — working on your APAC motion from day one. No recruitment. No ramp time. No fixed headcount before the market is proven.
Build in-house
$1,010,417
Year-one run-rate for the same five-person APAC team — five loaded salaries plus recruitment and ramp time.
Alteus fractional team
$140,000
An illustrative first year from the published tiers — Foundation, four months of Acceleration, then eight months of Expansion — plus a negotiated success fee (typically ~10% of APAC TCV closed).
The operating rhythm
Lock objectives, target markets, buyer personas, and the tier-one account list. One operating baseline before execution begins.
Target accounts, outreach, meetings booked, next steps, and blockers. Keeps activity disciplined rather than diffuse.
Refine market focus, messaging, use-case thesis, and partner hypotheses. Turns learning into sharper GTM decisions.
Pipeline quality, meeting progression, partner signal, and market evidence. Separates commercial progress from activity.
Narrow, continue, add partners, or expand markets — decided on real data, not regional optimism.
Next step
No pitch deck required. Tell us about your AI product, your home-market traction, and your APAC ambition — we’ll give you a straight answer.