01
Focused AI
Your product is AI-native, built around one enterprise pain point, with domain depth generalist vendors can’t match. You know your buyer’s problem better than they do.
The full profile
The APAC go-to-market engine of Alteus Group
APAC revenue. Before APAC headcount.
Alteus runs your APAC go-to-market as a senior fractional team — market selection, named-account pipeline, and a weekly operating cadence. First qualified enterprise conversations in 90 days, not 18 months.
Built for focused AI companies with home-market proof — and no regional team, yet.
25+
Senior operators in the Alteus network
15
APAC markets covered, ANZ to Japan
90 days
To first qualified enterprise conversations
5
People on your fractional team from day one
Operators formerly at
GoogleMicrosoftAWSOracleSAPCiscoZoomBainPwCTencent
Who we work with
Built for a specific kind of AI company. Not for everyone.
We focus where we can deliver the most value — and where the APAC opportunity is fastest to prove.
02
Global momentum, APAC gap
Customer evidence, ARR traction, and a repeatable motion at home. What’s missing is local execution density — sequencing, buyer access, and a weekly GTM cadence.
Which conversation is yours03
Evidence before headcount
Hiring a VP APAC before the market is proven is expensive and largely irreversible. You want qualified conversations and commercial evidence first.
How we de-risk itThe problem
The two wrong ways to enter APAC. And the one that works.
Too early, too broad
Hire a regional VP, spread across six markets, sign a dozen partners. Eighteen months later: high burn, low signal, and a board asking why APAC isn’t producing.
Too passive, too slow
Rely on inbound interest and hope a local distributor moves fast. APAC doesn’t reward passivity — the right accounts don’t find you. They need to be activated.
Focused execution. Commercial evidence. Then scale.
Start with one or two markets. Activate named accounts. Build pipeline. Learn what works. Expand once the motion is proven. That’s the Alteus model.
The model
One operating model. Three stages of commitment.
Every engagement is senior-led and runs on a weekly cadence. The stage depends on where you are: validating, executing, or scaling.
Validate the market
Sharpen your ICP for APAC, prioritise the first-wave markets for your AI domain, and build the account and buyer logic that drives a real launch.
Execute the motion
Alteus runs as your fractional APAC GTM layer — named-account activation, buyer engagement, partner testing, and weekly execution reviews.
Scale through partners
Identify, qualify, and activate the two or three ecosystem partners worth building — warm introductions and joint pipeline logic from day one.
The network
Real access, not a roster.
Most market-entry firms show you a network page. Alteus activates the network inside every engagement — former Google, Microsoft, AWS, Oracle, SAP, Cisco, Bain, PwC, and Tencent leaders with country-specific access across India, ANZ, Southeast Asia, Japan, Korea, and Greater China.
Ricky Kapur
Ex-Zoom, Google, Microsoft
Shinichi Abe
Ex-Google Cloud & Oracle
Sook Hoon Cheah
30+ yrs APJ leadership
Mohit Pande
Ex-Google Cloud, Microsoft
Patricia Poon
Ex-Accenture, Samsung, GE
Takeshi Kaneko
Ex-Nutanix, Red Hat & Microsoft
A quick self-check
You’re likely a fit if…
- The AI is the product, not a feature bolt-on — agentic workflow, planning, revenue intelligence, security, or a deep vertical.
- You have home-market proof — ARR traction, reference customers, a repeatable sales motion.
- APAC is on the board plan — but a full regional team isn’t, until the market is proven.
- You’d rather have evidence than optimism — which markets convert, which accounts respond, which partners produce.
Not sure? Read who we help — including what Alteus is not.
Next step
One conversation. We’ll tell you if Alteus is the right fit.
No pitch deck required. Tell us about your AI product, your home-market traction, and your APAC ambition — we’ll give you a straight answer. If Alteus isn’t right for your situation, we’ll tell you that too.